Our group has found quite a few relevant sources to our research topic.
The first, “Man to Man: A Content Analysis of Sole-Male Images in Male-Audience Magazines” (Albanese & Kolbe, 1996) had a lot of significant information for our topic.
- This study focused on the physical construction of the male models in advertising.
- The study found a pattern in the characteristics of each model—overall models seemed to be very similar
- “The majority of men have the physique of the traditional male icon—strong and muscular” à Cowboy image favored
- “Generally conservative or conventional appearance”
The study “Exposure to Male Models in Advertisements Leads to a Decrease in Men’s Body Satisfaction” (Baird, Grieve, 2006) looked at college-aged males and the effect of advertisements on their body satisfaction.
- Compared participants who saw advertisements that viewed just products and participants who saw products with the presence of male models.
- Those who saw just products did not report any change in their feelings towards their bodies
- Those who saw products with the presence of male models reported increased body dissatisfaction.
Here is a link to a video blatantly trying to advertise specifically to men, using many male stereotypes.