tag:blogger.com,1999:blog-10931759851461593922023-06-20T06:28:59.098-07:00Male Gender Stereotypes in Mass MediaRyanhttp://www.blogger.com/profile/13648459220987028243noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1093175985146159392.post-32000723406965107712011-11-19T20:44:00.001-08:002011-11-19T20:50:23.208-08:00Second Post<br />
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Our group has found quite a few relevant sources to our
research topic.<br />
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The first, “Man to Man: A Content Analysis of Sole-Male Images
in Male-Audience Magazines” (Albanese & Kolbe, 1996) had a lot of significant
information for our topic. </div>
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<li><span style="font-family: Symbol;"><span style="font: 7pt "Times New Roman";"></span></span>This study focused on the physical
construction of the male models in advertising. </li>
<li><span style="font-family: Symbol;"></span>The study found a pattern in the
characteristics of each model—overall models seemed to be very similar </li>
<li><span style="font-family: Symbol;"></span>“The majority of men have the physique of the
traditional male icon—strong and muscular” à Cowboy image favored </li>
<li><span style="font-family: Symbol;"><span style="font: 7pt "Times New Roman";"> </span></span>“Generally conservative or conventional
appearance” </li>
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The study “Exposure
to Male Models in Advertisements Leads to a Decrease in Men’s Body Satisfaction”
(Baird, Grieve, 2006) looked at college-aged males and the effect of
advertisements on their body satisfaction. </div>
<ul>
<li>Compared
participants who saw advertisements that viewed just products and participants
who saw products with the presence of male models. </li>
<li>Those who saw
just products did not report any change in their feelings towards their bodies
</li>
<li>Those who saw
products with the presence of male models reported increased body
dissatisfaction. </li>
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<a href="http://www.youtube.com/watch?v=3iuG1OpnHP8" target="_blank">Here</a> is a link to a video blatantly trying to advertise specifically to men, using many male stereotypes.<br />
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</ul>Ryanhttp://www.blogger.com/profile/13648459220987028243noreply@blogger.com0tag:blogger.com,1999:blog-1093175985146159392.post-10167443706039002202011-11-19T18:22:00.001-08:002011-11-28T14:50:05.727-08:00First Post<br />
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Our group is investigating the topic of socially accepted male image as portrayed in all media outlets. We were going to research the topic of the All-American Male image and how it has progressed in print media over time, but that topic proved to be too narrow. In our research, we hope to find out what kind of men are stereotypically portrayed in media and what kinds of effects these images have on ideals men think they should portray, and the effect that the images have on the expectations that women have of men, as well as the expectations that men have of each other. </div>
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<a href="http://3.bp.blogspot.com/-y2ZAOyHc1P8/TtQQBhioFaI/AAAAAAAAAGA/XLNVnXTU97c/s1600/men-in-advertising.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" dda="true" src="http://3.bp.blogspot.com/-y2ZAOyHc1P8/TtQQBhioFaI/AAAAAAAAAGA/XLNVnXTU97c/s1600/men-in-advertising.jpg" /></a></div>Ryanhttp://www.blogger.com/profile/13648459220987028243noreply@blogger.com0